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Location-Based

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Google reports trillions of mobile searches per year, adds more location-based features to AdWords

VentureBeat - ‎5 hours ago‎
The competition for mobile advertising dollars that exists between Facebook and Google is about to become even more fierce. Google today announced changes to AdWords, designed to better reflect the mobile-first world.

Global Location-based Search and Advertising Market Growth of 45.95% by 2020 - Key Vendors are Foursquare ...

Business Wire (press release) - ‎12 hours ago‎
The report forecasts the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.
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Google: Nearly One Third of Mobile Searches are Location Based Queries

The SEM Post - ‎5 hours ago‎
local mobile search one third How important is local to Google? Google revealed today that nearly one third of all mobile searches are local based.
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IMAX Unveils Comprehensive Virtual Reality Strategy; Launches Location-Based Initiative Through Partnership With ...

Yahoo Finance - ‎May 20, 2016‎
NEW YORK, May 20, 2016 /PRNewswire/ -- IMAX Corporation (IMAX) today announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and ...

Technavio Announces Top Five Vendors in the Global Location-based Search and Advertising Market From 2016-2020

Yahoo Finance UK - ‎May 18, 2016‎
Technavio has announced the top five leading vendors in their recent global location-based search (LBS) and advertising market 2016-2020 report.

IDC Innovators for the 2016 Location-Based Smart City Civic Engagement Tools Market

Business Wire (press release) - ‎May 19, 2016‎
FRAMINGHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has published its 2016 IDC Innovators report recognizing pioneering players in the location-based smart city civic engagement tools market. IDC Innovators are companies with ...

Tips for using location-based services

Travel Weekly - ‎May 12, 2016‎
Savvy travel professionals can use GPS technology for location-based marketing. The amount of people using mobile devices continues to rise.

Phunware Publishes New Ebook on Location Based Marketing

App Developer Magazine - ‎May 21, 2016‎
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior.

Global Location-based Search and Advertising Market providing a higher return on investments (ROI) ratio expected to ...

GlobeNewswire (press release) - ‎May 18, 2016‎
The Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020. The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for ...

85% of marketers expect location-based mobile ad spend to rise, finds report

The Drum - ‎May 13, 2016‎
Location-based mobile marketing will see a surge in investment over the next three years, according to a study from Pinpoint, Trinity Mirror's location-based ad network. The survey asked 150 industry professionals about their views on mobile ...

Location-Based Apps & Your CRM: 7 Things to Know

Fox Business - ‎May 19, 2016‎
That said, LBM (also referred to as location-based advertising [LBA]) isn't effective unless you know how it works, what to do and not to do, and how to take full advantage of the technology and all of the ways it hooks into your CRM strategy.

BRIEF-Imax says announces strategy to develop a premium location-based VR offering

Reuters - ‎May 20, 2016‎
May 20 Imax Corp. * Announced its strategy to develop a premium location-based virtual reality offering. * Expanded initiative to include joint venture agreement with starbreeze aba swedish-based independent creatorof vr entertainment content.

IMAX UNVEILS COMPREHENSIVE VIRTUAL

Gamasutra - ‎May 20, 2016‎
NEW YORK - May 20, 2016 - IMAX Corporation (NYSE:IMAX) today announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and games, ...

Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at ...

PMLiVE - ‎May 12, 2016‎
As a foundation for the mobile advertising campaign for this client, we would develop a heat map of the U.S. based on multiple criteria including regional diabetes prevalence rates, Rx market volume, managed markets access, demographic data and ...

The Predictive Power Of Location

Forbes - ‎3 hours ago‎
Nowhere is this more evident than in today's Quick-Service Restaurant (QSR) industry, where location-based mobile technology is rejuvenating the offline purchase experience.

Location based services market worth 54.95 billion USD by 2020

WhaTech - ‎May 16, 2016‎
Location based services (LBS) market categorizes the global market by location as indoor & outdoor, by technology as context-aware, UWB, BT/BLE, beacons, & A-GPS, by software, by hardware, by services, by application areas by geography.

Recent research: Location-based search and advertising market to grow at 45.95% CAGR to 2020

WhaTech - ‎May 18, 2016‎
Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising ...
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Grindr leaks your EXACT location even if you turn 'location privacy' on, cybersecurity experts warn

PinkNews - ‎May 20, 2016‎
The study authors wrote: “Through this study, we would like to particularly alert the users of Grindr, Jack'd, and Hornet as well as the users of other LBS [Location Based Service] in general about the risk of being located easily regardless of whether ...
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Exclusive: Online-to-offline app Appie gets $1 mn in bridge funding

VCCircle - ‎May 19, 2016‎
Location-based offline retail discovery platform Appie, which is operated by Mumbai-based Appie Mobiquity Pvt. Ltd, has raised a bridge round of funding worth around $1 million (around Rs 6.7 crore) from a Mumbai-based angel investor and two European ...

Global Location-Based Search and Advertising Market to Grow at a CAGR of 45.95% During the Period 2016-2020

Digital Journal - ‎May 20, 2016‎
Albany, NY -- (SBWIRE) -- 05/20/2016 -- Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow ...
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