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Location-based services help retailers deliver customer-centric experience

Luxury Daily - ‎Feb 10, 2016‎
“Identifying the customer as they walk in the store is critical to personalizing the in-store experience through clienteling and guided selling - and location-based services are a necessary technology to enable the customized shopping experience ...

Factual & InMobi Partner to Enable Location-Based PMPs

ADOTAS - ‎Feb 9, 2016‎
Factual has announced an expansion of their current partnership with InMobi to include the release of high quality location-based audience data within private marketplace (PMP) environments on InMobi Exchange (IX), powered by Rubicon Project.
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HYP3R's Location-Based Engagement CRM Wins The “Future Stadium” Category At 1st and Future

TechCrunch - ‎Feb 6, 2016‎
HYP3R is a location-based engagement platform. Sports games and events are massive sources of social media updates - but more often than not, these updates go out without hashtags or other identifying marks.
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TeleCommunication Systems and Intersec Partner to Expand Location-Based Service (LBS) Offerings to Markets ...

PR Newswire (press release) - ‎Feb 2, 2016‎
Together Intersec and TCS provide customers with an array of high-value, complementary precise location solutions including wireless emergency alerts, location-based advertising, Geomessaging, real-time geofencing, location analytics, mass-scale ...

Do's, don'ts in deploying a location-based marketing strategy

Retail Customer Experience - ‎Feb 3, 2016‎
Yet more often than not retailers discover a slew of challenges when it comes to understanding, deploying and attaining return-on-investment from location-based marketing. One primary hurdle is clearly defining the role and expected success metrics for ...

Location-based Search and Advertising Market in the US 2016-2020

PR Newswire (press release) - ‎Feb 1, 2016‎
Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location.

Location-based Search and Advertising Market in the US (2016-2020) - Key Vendors are Foursquare, xAD, Groupon ...

PR Newswire (press release) - ‎Feb 1, 2016‎
The location-based search and advertising market in the U.S. is set to grow at a CAGR of 38.59% during the period 2016-2020.

Rovi Pursues Location-Based Advertising

The Donohue Report - ‎Jan 31, 2016‎
In response to this, a location-based rule that corresponds to the location and that defines an action to be taken may be automatically identified.

Integration of LBS with Social Networking Websites Driving the Location-Based Search and Advertising Market (press release) - ‎Feb 4, 2016‎
This research report titled 'Location-based Search and Advertising Market in the US 2016-2020' provides an in-depth analysis of the market in terms of revenue and emerging market trends.

TCS & Intersec Expand their Common LBS Offerings Worldwide

GPS Business News - ‎Feb 4, 2016‎
LBS vendors to wireless operators TeleCommunication Systems (TCS) and Intersec have announced they are working together to expand their location-based service (LBS) solutions to worldwide markets. In the last 12 months, the companies have signed ...

Geofeedia Raises $17 Million in Series B to Accelerate Their Location-Based Social Data Business

MarTech Advisor - ‎Feb 4, 2016‎
Geofeedia, a leading provider of location-based real-time social data, has announced that it has raised $17 million in a Series B round.
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Bill to Prohibit Location-Based Business Discrimination Passes First Reading - ‎Feb 3, 2016‎
In a preliminary reading, the Knesset approved legislation to prohibit location-based discrimination. Nationwide businesses that refuse services to certain parts of the country would be liable to penalties up to 50,000 shekels, without proof of damages ...

SIGNUL Launches IFTTT Channel for its Indiegogo Crowdfunded Personal Location-Based Beacon System

PR Newswire (press release) - ‎Feb 3, 2016‎
VANCOUVER, Feb. 3, 2016 /PRNewswire/ - The team behind SIGNUL, the personal location-based beacon system that simplifies consumer technology by integrating physical and digital products, is excited to announce the official launch of the SIGNUL ...
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TCS-Intersec Partnership Eyes Larger Market for Location-Based Services

GovConWire - ‎Feb 3, 2016‎
TYSONS CORNER, VA, February 3, 2016 - TeleCommunications Systems (Nasdaq: TSYS) and Intersec will provide location-based service platforms to a wider market through their recently formed strategic partnership, ExecutiveBiz reported Tuesday.

How location helps marketers add a new dimension to campaigns

Marketing Dive - ‎11 hours ago‎
Now that so many people carry around personal location devices on them almost constantly, location-based marketing is becoming a very attractive tactic for advertisers.
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Chrome for Android will soon alert you to nearby objects you can interact with

The Verge - ‎16 hours ago‎
Google is moving forward with its plans to allow Bluetooth beacons to broadcast location-based information and URLs to your phone.
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Google Finally Expands Europe's Search Delisting To Domain

TechCrunch - ‎11 hours ago‎
It's a location-based compromise that has been suggested before to address the tricky problem of affording individual privacy without leaving trivial workarounds nor trampling too broadly on the wider public's ability to access information.

TeleCommunication Systems and Intersec Partner

TelecomEngine - ‎Feb 9, 2016‎
Together Intersec and TCS provide customers with an array of high-value, complementary precise location solutions including wireless emergency alerts, location-based advertising, Geomessaging, real-time geofencing, location analytics, mass-scale ...

Getting Consumers To Download An App Is Easy – Now Comes The Hard Part

AdExchanger - ‎8 hours ago‎
Currently, user data and location-based technologies enable marketers to reach their audience, anywhere and anytime. Mobile marketing has become more focused on the individual user with each passing year.

How Retailers Are Benefiting from Prescriptive Analytics

Datanami - ‎6 hours ago‎
So going into location-based assortment planning strategy–that's where we've seen a lot of the more recent breakthroughs with respect to data and analytics.