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Location-Based

Rover Raises $1.1 Million Seed Round to Propel Location-Based Mobile Marketing

Benzinga - ‎2 hours ago‎
Rover, an innovator in location-based mobile marketing using beacons and other technology, has raised $1.1 million in seed financing.
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Google reports trillions of mobile searches per year, adds more location-based features to AdWords

VentureBeat - ‎May 24, 2016‎
The competition for mobile advertising dollars that exists between Facebook and Google is about to become even more fierce. Google today announced changes to AdWords that are designed to better reflect the mobile-first world.
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Foursquare unveils location-based leisure recommendation bot

The Drum - ‎May 25, 2016‎
Foursquare has joined the battle of the bots with the launch of a location-based tool that promises to give personalised recommendations for where to eat and drink based on your history of movements and current position.

Seed Funds for Location-Based Targeting Firm

Daily Research News Online - ‎20 hours ago‎
Rover uses beacon and geofence technologies to enable companies to reach consumers on their mobile devices with targeted, location-relevant content. Users can build and deploy campaigns within minutes with no coding required, and the tool's advanced ...
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Google: Nearly One Third of Mobile Searches are Location Based Queries

The SEM Post - ‎May 24, 2016‎
local mobile search one third How important is local to Google? Google revealed today that nearly one third of all mobile searches are local based.

Global Location-based Search and Advertising Market Growth of 45.95% by 2020 - Key Vendors are Foursquare ...

Business Wire (press release) - ‎May 24, 2016‎
The report forecasts the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

Technavio Announces Top Five Vendors in the Global Location-based Search and Advertising Market From 2016-2020

Yahoo Finance UK - ‎May 18, 2016‎
Technavio has announced the top five leading vendors in their recent global location-based search (LBS) and advertising market 2016-2020 report.
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IMAX Unveils Comprehensive Virtual Reality Strategy; Launches Location-Based Initiative Through Partnership With ...

Yahoo Finance - ‎May 20, 2016‎
NEW YORK, May 20, 2016 /PRNewswire/ -- IMAX Corporation (IMAX) today announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and ...

IDC Innovators for the 2016 Location-Based Smart City Civic Engagement Tools Market

Business Wire (press release) - ‎May 19, 2016‎
FRAMINGHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has published its 2016 IDC Innovators report recognizing pioneering players in the location-based smart city civic engagement tools market. IDC Innovators are companies with ...

Global Location-based Search and Advertising Market providing a higher return on investments (ROI) ratio expected to ...

GlobeNewswire (press release) - ‎May 18, 2016‎
The Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020. The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for ...

85% of marketers expect location-based mobile ad spend to rise, finds report

The Drum - ‎May 13, 2016‎
Location-based mobile marketing will see a surge in investment over the next three years, according to a study from Pinpoint, Trinity Mirror's location-based ad network. The survey asked 150 industry professionals about their views on mobile ...

Phunware Publishes New Ebook on Location Based Marketing

App Developer Magazine - ‎May 21, 2016‎
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior.

Location-Based Apps & Your CRM: 7 Things to Know

Fox Business - ‎May 19, 2016‎
That said, LBM (also referred to as location-based advertising [LBA]) isn't effective unless you know how it works, what to do and not to do, and how to take full advantage of the technology and all of the ways it hooks into your CRM strategy.

Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at ...

PMLiVE - ‎May 12, 2016‎
As a foundation for the mobile advertising campaign for this client, we would develop a heat map of the U.S. based on multiple criteria including regional diabetes prevalence rates, Rx market volume, managed markets access, demographic data and ...

Rover Raises $1.1M Seed Round for Location-Based Mobile Marketing

JOSIC - Digital Intelligence - ‎May 24, 2016‎
Rover, an innovator in location-based mobile marketing using beacons and other technology, has raised $1.1 million in seed financing.

BRIEF-Imax says announces strategy to develop a premium location-based VR offering

Reuters - ‎May 20, 2016‎
May 20 Imax Corp. * Announced its strategy to develop a premium location-based virtual reality offering. * Expanded initiative to include joint venture agreement with starbreeze aba swedish-based independent creatorof vr entertainment content.

IMAX UNVEILS COMPREHENSIVE VIRTUAL

Gamasutra - ‎May 20, 2016‎
NEW YORK - May 20, 2016 - IMAX Corporation (NYSE:IMAX) today announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and games, ...

Location based services market worth 54.95 billion USD by 2020

WhaTech - ‎May 16, 2016‎
Location based services (LBS) market categorizes the global market by location as indoor & outdoor, by technology as context-aware, UWB, BT/BLE, beacons, & A-GPS, by software, by hardware, by services, by application areas by geography.

Recent research: Location-based search and advertising market to grow at 45.95% CAGR to 2020

WhaTech - ‎May 18, 2016‎
Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising ...

The Predictive Power Of Location

Forbes - ‎May 24, 2016‎
Nowhere is this more evident than in today's Quick-Service Restaurant (QSR) industry, where location-based mobile technology is rejuvenating the offline purchase experience.
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