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Location-Based

Pokémon GO: RazerGo is a new location-based chat app for players ...

The Indian Express - ‎Jul 28, 2016‎
Pokémon GO : RazerGo's location chat allows you to find trainers in your neighbourhood, and globally.

MARTA Rolls Out Location-Based Advertising On Buses

WABE 90.1 FM - ‎17 hours ago‎
MARTA bus riders might notice a new kind of advertisement the next time they ride -- one that's based on where they are on the bus's route and what time of day it is.

Global Gaming Reenergized: Augmented Reality, Location Based Gaming and Connected Toys Fuel Mobile Gaming ...

PR Newswire (press release) - ‎Jul 27, 2016‎
The recent release of Pokemon Go has provided a proof of concept for augmented reality and location based gaming. The partnership with the game and McDonald's in Japan also opens the door for new revenue streams for gaming companies.

What does Pokemon GO mean for the future of location-based gaming?

Pocket Gamer.Biz - ‎Jul 26, 2016‎
At that time, my concerns were that we needed location-based games that would empower players to cultivate their most regularly visited spaces, as well as to allow them to benefit from the daily travel that they have to do anyway, rather than forcing ...

SITO Mobile Adds Video to its Location-Based Targeting and Real-time Verified Walk-in Products

GlobeNewswire (press release) - ‎Jul 27, 2016‎
Building on the strength of its location-based targeting technology and the successful launch of its Real-time Verified Walk-in (Real-time VWI) measurement and attribution service, SITO Mobile is enhancing this solution set by adding video capabilities ...

MARTA and CommuterAds Partner to Launch GPS, Time and Location-Based Advertising

MassTransitMag.com (press release) (registration) (blog) - ‎8 hours ago‎
MARTA and CommuterAds Partner to Launch GPS, Time and Location-Based Advertising. Source: CommuterAds Jul 29, 2016. MARTA 579b9b5fcd32b.
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'RazerGo' is a Location-Based Chat App for 'Pokemon Go'

Touch Arcade - ‎Jul 25, 2016‎
Razer might be best known for their cutting-edge gaming peripherals. From their keyboards with glowy LED lights, to gaming mice with lots of buttons and glowy LED lights, to their very green headsets.

RoamingAround Update Allows Hoteliers to Use Location Based Services without Annoying Guests

Hospitality Net - ‎Jul 27, 2016‎
Boston, Mass. -- With demand for location and preference-based services growing across world-class resorts, hotels and destinations, hospitality's mobile engagement expert RoamingAround set out to improve its popular Location Based Marketing Platform ...

Shape up the fun way: Enthusiasts opting for augmented reality & location-based games

Economic Times - ‎Jul 27, 2016‎
The location-based app has features similar to a dating app, connecting fitness enthusiasts having similar goals with each other and building a community of sorts, says chief executive Saket Agarwal.

3 tech companies that may advance location-based ads in China

Campaign Asia-Pacific - ‎Jul 25, 2016‎
3 tech companies that may advance location-based ads in China. Despite smartphone ubiquity, location-aware marketing has not taken off in China.
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5 great location-based games that aren't 'Pokémon Go'

Digital Trends - ‎Jul 18, 2016‎
Pokémon Go has provoked legions of gamers all over the world to get off their butts and explore their surroundings. The results haven't always been pretty, but there's something exciting about this newfound popularity for location-based games, a genre ...
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The past and future of location based AR games like Pokemon Go

Gamasutra - ‎Jul 19, 2016‎
It's also a watershed moment for location based games. Games that take place out in the real world are not new. Geocaching has invited players to find secret treasures hidden at real GPS coordinates since 2000.

Location-Based Advertising And The Consumer: What Works, What Doesn't

PYMNTS.com - ‎Jul 20, 2016‎
So, what's this location-based advertising thing, and why is it (going to be) so important for the future of retail and mobile transactions?
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Pokémon Go gets a location-based chat app from Razer

VentureBeat - ‎Jul 20, 2016‎
RazerGo is a new app from Razer that enables location-based chatting using your GPS on iOS and Android. It will launch today on the Apple App Store and Google Play market.

Snapchat simplifies location-based campaigns for brands

InternetRetailer.com - ‎Jul 18, 2016‎
(Bloomberg)—Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc. Advertisers can already pay the social media service to have ...

WhereisWhere pins way for location-based direct bookings

Tnooz - ‎Jul 20, 2016‎
Singapore-based travel marketing platform WhereisWhere is building up its global supplier database in advance of its consumer launch, and claims to offer another way for travel firms to sell direct to the consumer.

12 immersive location-based games to play besides Pokémon Go

Herald & Review - ‎Jul 22, 2016‎
While Pokémon Go has taken the world by storm, it isn't the only location-based game. Ingress. 1. Ingress. Jul 19, 2016.
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Location-based augmented reality game, Pokemon Go may have health benefits : experts

YourStory.com - ‎Jul 19, 2016‎
Pokemon Go, a new location-based augmented reality game has real-life positive health consequences, according to scientists.
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Toronto Parking Authority pilots location-based coupon program in its mobile app

MobileSyrup.com - ‎Jul 25, 2016‎
The Toronto Parking Authority, also known as Green P, is partnering with Canadian mobile retail experience company MobilexCo to pilot a location-based coupon feature in two Liberty Village parking lots.

Location-based marketing 'is the future' — expert

Jordan Times - ‎Jul 20, 2016‎
AMMAN - Customer service is the key to business growth and profitability, and location-based marketing is the future, a digital marketing expert told businesspeople in the capital on Monday.
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